The project was about a creative play on the regular mundane financial portals. When someone thinks about showcasing Financial products; it is all about PRODUCT | SERVICES | LEAD-GENERATION. In this project, I convinced the client to have a very subtle approach; financial matters are sensitive and must work with human emotions, not verbal jargon. The project welcomes the visitor with strong visual cues and then makes them realise the emotions behind financial planning. Rather than a forced lead capture, the plan of curiosity is added by giving the visitors tools of their choosing to get tangible outcomes about their concerns or fears. The entire project is focused on visual enhancements and making the visitor slide into a form of ease; building comfort & in turn trust.

Date of Launch: Tue, 24-Oct-2023

Client: Cinnamon Wealth Private Limited

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